Examination – Customer Acquisition Mastery

Question 1

What is the primary goal of customer acquisition ?

Reducing employee turnover

Attracting new customers to a business

Increasing office space

Managing inventory

Question 2

Which metric measures the cost of acquiring a new customer?

ROI

CTR

CAC

KPI

Question 3

What does CAC stand for in marketing?

Customer Acquisition Cost

Customer Action Campaign

Consumer Advertising Code

Client Analysis Chart

Question 4

Which digital channel is commonly used for customer acquisition?

Payroll software

Social media advertising

Warehouse storage

Internal auditing

Question 5

Why is understanding a target audience important in customer acquisition?

It helps create effective marketing strategies

It reduces electricity costs

It increases product weight

It eliminates competitors

Question 6

Which strategy focuses on attracting customers through valuable content?

Cold calling

Inbound marketing

Outsourcing

Price fixing

Question 7

What is a “lead” in customer acquisition?

A company expense

A marketing employee

A potential customer interested in a product or service

A refund request

Question 8

Which of the following can improve customer acquisition rates?

Ignoring customer feedback

Slow website loading speed

Reducing product quality

Personalized marketing campaigns

Question 9

What role does SEO play in customer acquisition?

It improves visibility on search engines

It increases manufacturing costs

It manages employee schedules

It tracks office attendance

Question 10

Which statement best describes customer retention versus customer acquisition?

Both mean the same thing

Acquisition only applies to offline businesses

Retention is always more expensive than acquisition

Retention focuses on existing customers, acquisition focuses on new customers

Online Examination – Customer Acquisition Mastery